Implicit bias and negative stereotyping in global software development and why it is time to move on!

Abstract Prior research documents how the use of national cultural differences when used as an argument for failed collaboration is problematic and makes information technology (IT) companies blind to challenges in global software development (GSD). Nevertheless, we still witness issues GSD work are kept explained, applied, predicted through generic descriptions behavior. Based on two ethnographic studies conducted within large Danish IT companies, extend prior implicit bias . The paper presents empirical examples widespread practice using racist stereotypical rhetoric GSD, which initially motivated us look alternative strategies analyzing actual locally situated collaboration‐related problems organizations involved GSD. Our contributions threefold: (1) We show negative weaved into fabric engagements; (2) present results attending approach explore combat pervasive practices that deploy static narratives stereotypes GSD; (3) propose three areas should investigate identify address biases potentially challenge or shatter their distributed collaborative work.